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New name, ice machine rental and service are equally excellent

Chicago, December 2, 2021/PRNewswire/ - Automatic Icemakers, a well-known commercial ice machine rental and service provider in Illinois, will start operations under its parent brand, Easy Ice, starting in December. Easy Ice is a pioneer in all-inclusive ice maker subscriptions. It acquired the company in 2017 and continues to use the Automatic Icemakers name, hoping to eventually be unified under the Easy Ice brand.

"The rebranding plan is the last and most obvious stage of the acquisition process that began three years ago," said John Mahlmeister, chief operating officer of Easy Ice. "Chicago’s booming restaurant concept industry has led many of our customers to expand beyond Chicago. Integration under the Easy Ice brand allows us to provide a consistent five-star customer experience in all markets we serve."

In recent years, business owners have begun to shift from ownership of ice machines to affordable ice machine solutions. The Easy Ice subscription model combines the affordability of traditional leases with an all-inclusive lifetime performance guarantee. The automatic ice maker has established a long-term reputation for quality customer service, making the company a natural choice for the Easy Ice organization.

"I have been in the ice machine industry for nearly 25 years and I am more excited than ever before," said John Newberg, regional operations manager. "Since joining the Easy Ice family, we have invested heavily in training, innovating technology and expanding technical staff, which allows us to better serve our customers."

Looking ahead, customers can expect to see the Easy Ice brand on communications, vehicles and other materials, but daily operations will not be affected.

For more information and to browse the new website, please visit www.EasyIce.com.

About Easy Ice Headquartered in Phoenix, Arizona and Marquette, Michigan, Easy Ice is a national leader in the full-service ice machine subscription industry, with warehouses and distribution facilities in Chicago, Dallas, Kansas City, and Orlando. Since its establishment in 2009, the company has rapidly expanded its management of ice machines to 25,000 units in 47 states. Easy Ice's commercial ice maker subscription plan includes installation, cleaning, preventive maintenance, repairs, and spare ice. For more information, please visit www.easyice.com.

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